Your business’ reception is one of the first points of contact with your customers, so making a lasting impression with the right signage can help to build customer confidence and lasting business relationships.
Here are our four tips to getting your reception signage right the first time around;
1. Know your space
If you’re a new business, visualise your space and start thinking about the signage design in the early stages of the site build. Here at Panther Signs, we can work with your architect or builder to design a unique and creative sign for your front reception.
If you’re an existing business wanting to update your reception’s signage, organise a site visit to discuss potential signage designs and signage materials.
2. Align your signage to your branding
Aligning your reception signage to your brand identity will ensure brand consistency. Your reception is sometimes the first point of contact to your brand, so it is important that your reception signage is on brand. You can do this by carefully considering font type, brand colours and materials to be used. For example, using metal materials such as stainless steel or aluminium can portray a brand image of strength and prestige.
If this is something you’re not sure about, it’s always best to ask the experts. Panther Signs has over 20 years of experience in graphic design and branding.
3. Consider mixing signage materials
There are many material options for reception signage, from laser cut lettering to illuminated signs, there is a vast amount of good quality options to choose from. You can also combine different signage options to create something unique and different.
Take a look at what we did for the Audio Clinic, we used a combination of materials and design components to create a fun and pleasing environment for the Audio Clinic customers. We used laser cut acrylic shapes and letters in various thicknesses, digitally printed graphics and solid vinyl using their corporate colours for a seamless signage design for their front reception.
4. Consider your signage budget
Lastly, it’s important to consider your signage budget. Certain signage materials cost more than others, so working with a professional like our team at Panther Signs can help you choose a the right signage design and materials that will make a lasting impression within your budget.
Uber Image Source: Pinterest / Interior Design